naked jam shows its true colours
naked jam is a Hampshire artisan producer of award winning jams and conserves that brings together a true understanding of flavour and quality. As part of Hampshire Fare, naked jam is a small business making its mark on the breakfast tables of some of New Forest’s most salubrious hotels such as The Pig and Terra Vina.
Jennifer Williams formed naked jam after winning a bronze award in the artisan category at the World’s Marmalade Awards. This gave Jennifer the confidence to start her own company. Jennifer is an artisan jam maker dedicated to producing conserves of the highest quality where the flavour of the fruit is the most important ingredient.
Naked Jam is about quality and (for the moment) not about quantity. From her home kitchen based in the New Forest, Jennifer produces all the jam and conserves by hand, only a dozen or so jars are made at a time. The locally sourced fruits that go into naked jam are of the best quality, ensuring great flavours. Jennifer is adamant about quality, “Artificial colours and flavourings, setting agents and preservatives have no place in my naked jam jars.”
Jennifer works with the seasons and forages for most of the fruits from within the New Forest. Fruits such as sloes, cherry plums, blackberries, crab apples and bullaces find their way into her recipes.
Seasonality is a key factor in the naked jam range; as each season progresses the flavour of a fruit will develop and change. This is reflected in the taste of the jam, making each jar of naked jam subtly different and unique.
by traditional jam making methods, Jennifer is never afraid to experiment
and be innovative, particularly when it comes to designing new recipes.
The result is a range of flavours and exciting new taste combinations
including the award winning Seville Orange and Cacao Marmalade. Jennifer
commented “I am delighted to be creating signature jams & marmalades
for boutique and individual establishments; I really want people to
appreciate the taste”.